GREEN TECHNOLOGY COMPLIANCE
- This course is designed to introduce students with fundamentals of green technology, green practices, and green compliances towards the ultimate target of sustainable living.
- Students will be exposed to different feasible technologies in achieving goals that show developments in rapidly growing fields such as sustainability, innovation, viability and natural sources reduction.
- Students will also learn other areas where green technology is implemented such as energy, transport, building, water and waste management.
INTEGRATED MARKETING COMMUNICATIONS provides knowledge on the role of
promotional tools. This course examines each of the promotion tools that enable students to
understand the effective use of promotion tools. Besides, this course covers the aspect of
promotion strategies, budget and the impact of the promotion. It also provides students with
the knowledge to develop an Integrated Marketing Communications (IMC) programme
CONSUMER BEHAVIOUR is social psychology applied to consumption situations. This
situation includes buying, selling, using
and disposing of consumer goods and services. At the end of the course,
students should possess a working knowledge
of attitude, perception, consumer’s decision making process and external
factors that influence consumer behavior.
PRINCIPLES OF MARKETING provides knowledge to students regarding the concepts and terminologies in marketing. This course emphasizes the marketing principles; the environment; segmentation, targeting and positioning; and marketing mix focusing on the consumer market.
MARKETING PLAN will provide students with an in depth understanding of marketing strategies. Students will be involved in a practical application of market research via a group project which will focus on a real market situation. Students will come out with an innovative product idea and creating prototype. Students will be responsible for presenting their findings in both written and oral form to their target clients.
SERVICES MARKETING covers the basic concept of services marketing, the nature
of services, marketing mix for services, service encounter, service quality and
productivity. Topics include characteristics of service products, consumer behavior in
service settings, service quality and roles of technology in services.
INTRODUCTION TO RETAILING provides an overview of the retail industry and the elements involved in retailing activities in the dynamic retailing environment. This course provides students in gathering relevant information, organizing and managing skills by conducting situation analysis related to retail business and issues.
INTRODUCTION TO PRESENTATION SKILLS develop the skills to identify the
presentation objectives, the audience needs as well as their expectations. Students also
will use the presentation techniques to leverage powerful business presentation and
persuasion strategies. Students will be introduced to use visual effects to prepare
effective presentation notes, handle questions and practice to perfection.
SALES MANAGEMENT course emphasizes the roles and responsibilities of sales personnel as well as sales manager in the ever-changing selling environment. Students will be exposed to the basics of selling skills needed to sell goods and services such as listening, communications, handling objections, and basic negotiation skills in closing. In this course, students will also be exposed to core sales management skills including managing sales force and focus on the ethics and social responsibilities in selling and sales management.
PRICING provides overview details of the knowledge on pricing roles, important of pricing, pricing analysis as well as pricing strategies. This course provides an opportunity for students to gather pertinent information by conducting situational analysis related to setting the prices. It also emphasizes students to be able to demonstrate ideas and concept of pricing strategies in a dynamic environment. Pricing issues will also be discussed relating to price changes in the marketing environment.
INTERNATIONAL MARKETING provides students with an initiating of marketing in the international environment. It applies the significance of theoretical knowledge and skills of marketing mix strategies to the international market. This course also focuses on global culture and behavior of international customers.