DPM6043/032020 GLOBAL MARKETING
GLOBAL MARKETING provides students with an understanding of conducting marketing in the contemporary global environment. Furthermore, the students will appreciate the rising significance of global orientation in business, explore the processes used and the environment including green issues encountered by global marketers. Emphasis will be placed on the development of marketing strategies for a variety of markets in diverse cultural, political and economic situations. Focus will be on global product, global communication, global logistics and global pricing.